After the workshop, you will be able to:
- Comprehensively define marketing and explain how marketing can help their business (SMEs).
- Describe the basic steps in creating marketing strategies and the issues needed to be addressed in each step.
- Identify the relationships between the steps in the marketing mix.

After the workshop, you will be able to:
- Name key factors when writing a business plan.
- Apply a simple process to write a business plan effectively.
- Coordinate the various company’s departments and resources in the process of writing the business plan.
- Present a business plan document.

After this workshop, you will be able to:
- Identify factors that decide the selling price of a product
- Describe basic pricing strategies
- Explain ways to adjust price and when to use
- List some reasons to increase/reduce price and reactions from stakeholders

After the workshop, you will be able to:
- Identify the role of distribution system in the marketing strategy
- Design a distribution system
- Select candidates for distributors and sign contract
- Identify the way to manage the distribution system
- Establish the adjustment of the distribution system

After the workshop, you will be able to:
- Identify the role and principles of communication
- Explain steps in developing a communication strategy
- Set plan to implement a communication strategy
- Describe the methods to assess the effectiveness of communication

After the workshop, you will able to:
- Better understanding of the three concepts.
- Be aware of the balance between responsibility and authority and how to apply.
- Develop a workable action plan to establish and strengthen personal power.
- Understand how to apply empowerment to carry out managerial functions.
- Set-up encouraging environment in their company to promote better use of power to maximize individual performance.

After the workshop, you will able to:
- Explain what marketing really is and what marketing can do in SMEs
- Describe the suitable foundation strategies that a business can choose from
- Explain how to use some tools in positioning and determining marketing mix.

After the workshop, you will be able to:
- Analyse and decide whether it is necessary to develop new products or not
- Describe ways to renew an existing product
- Select a suitable way of renewing product for a specific case
- Conduct the product development process

After the workshop, you will be able to:
- Describe the functions of accounting
- Explain the elements of a financial report
- Conduct a basic analysis of a financial situation
- Use financial information to solve problems.

After finishing the training course the participants will be able to:
- Identify the problems that need to be solved
- Be confident in applying methods and tools to solve the problems.

After finishing the training course the participants will be able to:
- Identify the scope of training
- Use tools to identify training needs
- Prepare a training plan
- Prepare a plan for assessing the impact of training.

The courses are specially designed for managers and owners of small and medium business or enterprise who need to improve their management capacity in the environment of competitive economy but do not have time and opportunities to study.

Course Duration for each subject
8 hours in 1 days (saturday and Sunday)
The fee: $20 per person for each subject
The enrollment starts from now!