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| Introduction to Business |
When you enter the business world, you will most likely be facing competition not only from home but also from abroad. As it becomes harder and harder to separate the domestic business climate from the growing global economy, you have to understand international business. Thus, business today is to have a global perspective and tract the changes of environments that affect to the business. If you observe any change that can threat to the business, you must convert the threat and turn it into the opportunity for the company. For a company to be successful, its strategy and business model have to be well matched to the company’s present and future environment. This entails studying market trends, listening to customers and anticipating their changing needs and expectations, scrutinizing the business possibilities that spring from technological developments, building the firm’s market position via acquisitions or new-product introductions, and pursuing ways to strengthen the firm’s competitive capabilities |
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| Course Objectives |
| Understand the concept of the business management and describe types of businesses. In the ext book, the students can know how to start doing the business from the scratch and the existing business. The purpose of the studying is also explained how to act the characteristics of entrepreneurs to be successful in business management. |
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| The schedule for the 8 topics and corresponding assignments can be found in the table below: |
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Topic |
Duration |
Assignments/Exercises |
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1.
BUSINESS ENVIRONMENT |
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Define and identify business’ main goal |
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Describe different types of economic systems which control the factor of production |
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Show how demand and supply affect resource distribution |
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Identify the elements of private enterprise and explain the various degrees of competition in the economic system |
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Main goals in the economic system |
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2.
SMALL BUSINESS AND ENTREPRENEURSHIP |
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Important of small businesses in the economic system |
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Important keys for successes of small businesses |
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Entrepreneurship and its characteristics |
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Advantages and disadvantages of small businesses |
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The startup decisions of small businesses and advice available to such enterprises |
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3.
MANAGING THE BUSINESS ENTERPRISE |
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Explain the importance of the setting goals and formulating strategies as starting points of effective management |
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Describe the four activities that constitute the management process |
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Identify types of managers by level and area |
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Describe the five basic management skills |
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Importance of corporate culture Strategic management process in small businesses |
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4.
ORGANIZING THE BUSINESS ENTERPRISE |
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Discussion the elements that influence a firm’s organizational structure |
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Describe specialization and departmentalization |
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Distinguish between responsibility and authority, delegation, and accountability and explain the differences in decision making in centralization structures |
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5.
MANAGING HUMAN RESOURCES |
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Define human resource management and explain how managers plan for human resource |
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Identify the steps involved in staffing a company |
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Explain how to organizations can develop workers’ skills and manage workers who do not perform well |
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Discuss the importance of wages and salaries, incentive, and benefit programs on attracting and keeping skilled workers |
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Describe some of the key legal and ethical issues involved in hiring, compensating, and managing workers in today’s work place |
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6.
UDERSTANDING EMPLOYEE MOTIVATION AND LEADERSHIP |
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Discuss the importance of job satisfaction and theories of employee moral and summarize their roles in human relations in workplace |
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Identify and summarize the most important theories of employee motivation |
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Describe some of the strategies used by organizations improve job satisfaction and employee motivation |
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Discuss different material styles of leadership and their impact on human relations in the workplace |
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Mid-semester Examination |
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7.
MANAGING FOR PRODUCTIVITY AND QUALITY |
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Describe the connection between productivity and quality |
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Measure the productivity of companies |
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Total quality management |
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Measure to mark up |
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Improve Service quality |
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8.
BUSINESS ORGANIZATION |
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Forms of business ownership |
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Advantages and disadvantages of proprietorships |
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Disadvantages and advantages of partnerships |
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Disadvantages and advantages of corporations |
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Decide in making business in a type of any business |
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Final Examination |
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| Target Audience |
The course of the Introduction to Business is designed for the online students who are from government officers, private individual, the company’s, the organization’s staffs, students from other fields willing to study it or pursue bachelor of business administration through distance learning. |
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| Grading and Student Assessment |
The grading system for PPIU online students is the same as is used to evaluate and reward PPIU students attending classroom courses at the University in Phnom Penh. Students can view the grades on the online Grade book. |
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| In this course, a final grade will be calculated based on the following: |
| Class attendance and participation – 10%Assignments – 20%Mid-semester examination – 20%Final examination – 50% |
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The table below indicates the grades, associated points, description and the score range associated with grades awarded. |
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A |
4 |
High Distinction |
85-100 |
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B |
3 |
Distinction |
75-84 |
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C |
2 |
Credit |
65-74 |
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D |
1 |
Pass |
50-64 |
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CP |
1- |
Conceded Pass |
47-49 |
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F |
0 |
Fail |
47 |
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| Textbook |
The required textbook for this course is:
Introduction to Business, by Van Suon Pisey.
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Van Suon Pisey
MCom at International Institute of Cambodia |
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